Coffee is a veritable institution in Belgium. However, it is often criticized for its bitter taste and mediocre quality. This is mainly because most of the coffee consumed in Belgium is bought in supermarkets. This leaves little room for small roasters and artisanal know-how. Fortunately, more and more coffee lovers are turning to coffee beans for their businesses. This choice is motivated by the search for quality, economy, ecology and the experience of an exceptional coffee. In this article, we'll explore why you should consider introducing coffee beans to your business.
1. High-quality coffee beans
One of the main advantages of coffee beans is their superior quality compared with ground coffee. By opting for fresh, high-quality coffee beans, you can be sure of enjoying a coffee with rich, subtle aromas. Unlike ground coffee, which can quickly lose its flavour through oxidation, coffee beans retain their freshness and intense aromas. What's more, by choosing coffee beans from small roasters, you're supporting local craftsmanship and helping to preserve traditional know-how.
2. An exceptional coffee experience
Coffee beans offer an incomparable coffee experience. When you open a packet of coffee beans, you're immediately enveloped by the bewitching aroma. This enticing aroma is the sign of a quality coffee, preserving all its aromas. What's more, coffee beans allow you to discover the history of the coffee you're drinking, from its origin to its quality. By observing the shape, color and homogeneity of the beans, you can judge the quality of the coffee you're about to enjoy. By choosing coffee beans from small-scale producers, you're also helping to support sustainable, fair-trade agriculture.
3. Freshness in every cup
One of the most appreciated advantages of coffee beans is the ability to grind them just before brewing. By grinding the beans at the very last moment, you can be sure of enjoying a coffee of incomparable freshness. The freshness of coffee is essential to preserve its aromas and guarantee an exceptional taste experience. What's more, fresh grinding allows you to adjust the fineness of the grind to suit your personal preferences. So you can obtain a coffee perfectly suited to your tastes, whether it's full-bodied and intense or milder and more subtle.
4. An economical café for your business
Introducing coffee beans to your business can also be a sound economic decision. Although the initial investment in a bean-to-cup machine may seem higher, in the long run you'll make considerable savings. Compared with coffee capsules, coffee beans are considerably cheaper per cup. By buying coffee beans in bulk, you also eliminate the costs associated with individual capsule packaging.
5. An eco-responsible approach
Coffee beans are also an environmentally-friendly choice for your business. Unlike coffee capsules, which generate large quantities of non-recyclable waste, coffee beans can be composted. What's more, by choosing producers and roasters committed to sustainable agriculture, you're helping to preserve the environment. By choosing coffee beans, you're helping to reduce waste and preserve natural resources, while enjoying quality coffee.
6. A customized coffee experience
With coffee beans, you can personalize your coffee experience. By adjusting the fineness of the grind, you can obtain a stronger or weaker coffee, according to your preferences. What's more, modern bean-to-cup machines offer a multitude of options for brewing your favorite coffee. Whether you prefer a short, intense espresso or a long, smooth coffee, bean-to-cup machines let you brew your ideal beverage in every cup.
7. Jura coffee machines for a premium coffee experience
To get the most out of coffee in your business, it's essential to choose a quality coffee machine. Jura coffee machines are renowned for delivering a premium coffee experience. Equipped with advanced technologies, Jura coffee machines guarantee precise grinding and optimal flavor extraction. What's more, they're easy to use and maintain. They are therefore an ideal choice for companies wishing to offer an exceptional coffee experience to their staff and customers.
In conclusion, coffee beans offer many advantages for your business. By choosing quality coffee beans, you can enjoy a coffee with rich, subtle aromas. What's more, coffee beans are economical, environmentally friendly and offer a personalized coffee experience. By investing in a Jura coffee machine, you can offer your staff and customers exceptional coffee, worthy of the greatest coffee experts. So why not take the plunge and offer your company the pleasure of tasting quality coffee?
